EU Toy Safety Regulation
New toy safety regulation with mandatory Digital Product Passport from August 2030. Enhanced chemical safety, allergen disclosure, and online marketplace obligations.
Overview
The EU Toy Safety Regulation — Regulation (EU) 2025/2509 — replaces the Toy Safety Directive 2009/48/EC with a directly applicable regulation. It introduces a mandatory Digital Product Passport for toys with a 54-month transition period.
Legal basis
- Adopted: 12 December 2025
- Entered into force: 1 January 2026
- Application date: 1 August 2030 (54 months after publication)
- Replaces: Toy Safety Directive 2009/48/EC
DPP requirements for toys
Mandatory from 1 August 2030. The Commission: "All toys placed on the EU market will be required to have a digital product passport containing safety and compliance information, accessible to consumers online via a QR code or other data carrier." Toys are already named in the scope of the EU DPP registry under Implementing Regulation (EU) 2026/1778.
Under Annex VI, Part I of the Regulation, every toy DPP must include:
- The unique product identifier of the toy
- Name and address of the manufacturer and, where applicable, its authorised representative, with the unique operator identifier
- Name and address of the economic operator responsible under Article 4 of Regulation (EU) 2019/1020, with the unique operator identifier
- A statement that the DPP is issued under the sole responsibility of the manufacturer
- Identification of the toy for traceability, including a colour image
- Where applicable, the commodity code under which the toy is classified
- References to all Union law the toy complies with
- Where applicable, a mention that the DPP replaces the EU declaration of conformity under other Union law
- References to the harmonised standards or common specifications used
- Where applicable, the name and number of the notified body and the reference to its certificate
- The CE marking
- A list of allergenic fragrances present in the toy that are subject to labelling
- The communication channel provided for in Article 7(12)
- The reference of the DPP service provider hosting the back-up copy
Under Annex VI, Part II, the DPP may also include safety information and warnings, and instructions of use. These are optional.
Privacy protection: Personal data of consumers may not be stored in a toy DPP without their explicit consent.
New obligations for economic operators
- Manufacturers: DPP creation and registration
- Fulfilment service providers: New obligations for online marketplace compliance
- Online marketplaces: Must ensure DPP data is accessible
Who is affected
- Manufacturers of all toys within scope (toys intended for use by children under 14 years of age), including EU and non-EU manufacturers placing products on the EU market
- Importers who must verify DPP exists and is accessible before placing toys on the market from 2030
- Distributors who must verify DPP accessibility when making products available
- Fulfilment service providers — a newly defined category with explicit obligations under the regulation to verify DPP compliance for products they handle
- Online marketplaces obligated to ensure DPP data is displayed and accessible to consumers and customs authorities
Penalties and enforcement
The Regulation entered into force on 1 January 2026 and applies from 1 August 2030, according to the European Commission. Specific fine amounts are set by Member States.
Enforcement consequences include:
- Market withdrawal for toys not meeting safety requirements
- Customs blocking of imported toys without valid DPP from 2030
- Fines under national toy safety and product safety enforcement frameworks
- Market surveillance authorities can require DPP access for inspection purposes
The existing national toy safety enforcement infrastructure (established under Directive 2009/48/EC) applies during the transition period to 2030.
Chemical safety provisions
The regulation introduces enhanced chemical safety requirements:
- Lower migration limits for certain toxic substances (carcinogens, mutagens, reproductive toxicants — CMRs) in toys
- Allergenic fragrances: the DPP must include a list of allergenic fragrances present in the toy that are subject to labelling (Annex VI, Part I)
Key dates
| Date | Milestone |
|---|---|
| 12 December 2025 | Regulation published in OJ |
| 1 January 2026 | Regulation enters into force |
| 1 August 2030 | Full regulation applies — Directive 2009/48/EC repealed; DPP mandatory |